Publish in minutes
No designer, developer or funnel builder. Write it, pick a style, publish. Most pages are live in under 10 minutes when you start from a template.
For small businesses that do their own marketing
Lead magnet pages that fill your inbox.
Start from a template written for your kind of business, make it yours, choose where the email gate goes, and go live in under 10 minutes. Every unlock is a lead in your inbox.
Free plan, no card needed
An example Gatedleads page that plays on its own through three formats, a checklist, a guide and a set of email scripts: a visitor reads the free part, the page locks at the gate, an email is entered and the rest unlocks, and the lead is counted. The tabs switch between the three formats. Click the email field to test it with any address. No email is sent.
gatedleads.com/checklist-for-career-coaches
Leads on this page
0
Every unlock lands here
One lead magnet tool, not five
Stop duct-taping five tools together.
The usual setup is a doc, a form builder, an automation, a spreadsheet and an email tool. Every handoff is one more thing to break. Gatedleads does all five jobs on one page.
Follow one lead through the usual setup
The usual way: a visitor's email passes through Google Docs, a form builder, an automation, a spreadsheet and an email tool, with something to maintain at every step. With Gatedleads: the visitor reads and unlocks one page, and the lead goes straight to your dashboard, your inbox and Zapier.
Tools to set up
5doc, form, automation, sheet, email
Handoffs that can break
4each one wired by hand
Places your leads live
3form, sheet, email tool
- Leads appear in your dashboard the second someone submits
- New leads flow to your email tool over Zapier on their own
- Conversion rate sits next to every page, so you know what is working
How gated lead magnet pages work
Three steps. One page.
Your page gives the visitor something useful, and gives you their email address. Watch one visitor go through it.
An animated example. Step 1: a visitor reads the free part of The role briefing checklist. Step 2: they reach the gate and enter mark.ellis@example.com in its form. Step 3: the page unlocks and the lead appears in the Gatedleads dashboard, with an email alert and a Zapier push.
The lead magnet page editor
Build it in minutes. No design skills needed.
Write it, pick a look, set where the gate goes and publish. Here is a real page coming together.
Example page
An animated example of the Gatedleads editor building the page Investing words in plain English. Step 1: the title is typed, two words are selected and Highlight colours them. Step 2: three layouts are tried in turn, Dark glow, Editorial and Showcase, then the Brand Kit is applied and a logo and author line appear. Step 3: the free blocks are dragged down, a name field is switched on and the button text is written, and the gate band updates. Step 4: the one unfinished part is filled in, the Publish badge clears and the page goes live on its address.
500+ ready-made templates
Lead magnet templates for your kind of business.
Start from any of 500+ finished pages, written and designed for real businesses. Pick a format and a niche, restyle it in seconds, then open it in the editor with everything you chose. The content is written for you, you just make it yours.
Browse every format and niche
Why Gatedleads for lead magnets
Built for one job. Done properly.
Everything a lead magnet needs, from first draft to lead in your inbox. Nothing you don't.
The gate sells itself
Visitors read enough to know the rest is worth having, then enter their email to unlock it. You only ask once the value is proven.
One page, not a maze
No PDF to email around, no redirect to a separate landing page. The content, the pitch and the gate all live on one page.
See what's actually working
Views, leads and conversion rate for every page, so you can see which lead magnets earn their place and which to rewrite.
Plug into what you already use
Send every lead straight to your CRM or email tool through Zapier or a webhook. No exports, no copy and paste.
Never miss a lead
The moment someone unlocks a page, Gatedleads sends you an email alert with their details, on every plan. No dashboard to check, no leads going cold.
Lead magnet use cases
Turn what you already have into lead magnets.
If it is useful enough to share, it is useful enough to trade for an email. Here is how each one looks gated.
PDF guide
ExampleThe Freelance Pricing Guide
A preview of what is inside. The full 24 page PDF unlocks with your email.
PDFfreelance-pricing-guide.pdf
24 pages
24 pages
Gatedleads pricing
Two plans. The free one really is free.
Start free with one page. Upgrade when you want more pages, your own domain or Zapier.
Free
$0/ month
No credit card required
- 1 lead magnet page
- Every template, for every niche
- Free gatedleads.com address
- Name and email capture, instant unlock
- Optional double opt-in confirmation
- Your logo and favicon on the page
- Email alert on every new lead
- CSV export
- 30 days of lead and analytics history
- Small Gatedleads badge on the page
Pro Best for growing lists
$29/ month
Billed monthly, cancel anytime.
If one qualified lead is worth $50 to you, Pro pays for itself after 1 lead a month.
$5What is one lead worth to you?$500
- Everything in Free, plus:
- Unlimited lead magnet pages
- Your own custom domain
- Zapier and outbound webhooks
- A/B headline testing
- 3 team seats
- Unlimited lead and analytics history
- Remove the Gatedleads badge
- Priority support
30-day money-back guarantee
What is Gatedleads
Gatedleads at a glance.
Gatedleads is a lead magnet page builder. You publish a page where part of the content is hidden until a visitor enters their email, and every lead lands in your dashboard.
- Category
- Lead magnet page builder: gated content pages with built-in email capture.
- Who it is for
- Small service businesses that do their own marketing, from coaches and consultants to trades and agencies, who want emails in exchange for a guide, checklist or template.
- How the gate works
- Part of the page is free to read, then a short email form. The rest unlocks on the same page. You choose how many blocks are free, and whether the gate appears at that block, after a delay or on a click.
- Lead capture
- Email, with optional name, phone and company fields. Optional double opt-in. Every lead is saved to your dashboard and can be exported to CSV on any plan.
- TemplatesFree plan
- 500+ finished templates: general starters, and pages made for 53 kinds of business, each with its own look. Every one opens in the block editor, ready to make yours.
- Page wizardFree plan
- Answer four quick questions and get a finished page that already looks right for your business. Live in under 10 minutes.
- Niche looksFree plan
- One click gives your page the look most businesses like yours go for. 53 looks, each setting the style, colours, typeface and photo together.
- Next stepFree plan
- Send new leads straight to booking a call. A button of your choice appears the moment they are in, for your calendar, a call or your shop.
- Share previewsFree plan
- Every page gets its own designed preview card when it is shared on LinkedIn, X, WhatsApp or Slack. Made from your headline, colours and photo, or use an image of your own.
- Integrations
- Zapier and webhooks on Pro, so leads can reach Mailchimp, Kit, HubSpot and most other tools.
- Free plan
- $0One page, no visitor or lead cap, 30 days of lead and analytics history, and a small Gatedleads badge on the page.
- Pro plan
- $29 a monthBilled monthly. Unlimited pages, your own domain with automatic HTTPS, Zapier and webhooks, A/B headline testing, full history and no badge. 30-day money-back guarantee.
About Gatedleads
Gatedleads is a lead magnet page builder. You publish a page where part of the content stays hidden until a visitor enters their email, then the rest unlocks on the same page and the lead lands in your dashboard. It covers the page, the gate and the lead capture in one tool, so there is nothing to build or connect yourself.
Gatedleads does one job: gating a page of content behind an email form. Leadpages and OptinMonster are broader tools for landing pages, pop-ups and campaigns, and Beacon is a lead magnet builder now owned by OptinMonster. If all you need is one well-built gated page, Gatedleads is lighter. Each one has its own comparison page, such as gatedleads.com/alternatives/leadpages, gatedleads.com/alternatives/beacon and gatedleads.com/alternatives/optinmonster, and the rest are listed under Compare at the foot of every page.
Yes, through Zapier or a webhook, on the Pro plan. Gatedleads sends each new lead to the Zapier or webhook connection you set up, so it can reach Mailchimp, Kit, HubSpot or most other tools. On any plan you can also export your leads to CSV.
Plans and billing
Gatedleads has a free plan with one page, and Pro costs $29 a month, billed monthly. The free plan has no visitor or lead cap. Pro adds unlimited pages, your own domain, Zapier and webhooks, A/B headline testing and full history, and comes with a 30-day money-back guarantee.
Yes. On Gatedleads, free plan pages show a small Gatedleads badge. Upgrade to Pro and it's gone on every page, no exceptions.
No visitor or lead cap on the Gatedleads Free plan. The plan limits are one page, 30 days of history, and the Gatedleads badge, not traffic.
Yes, for normal use. On Gatedleads Pro you can build as many lead magnet pages as you need. Mass-generated or abusive use falls outside our fair use terms.
Nothing is deleted. When a Gatedleads account moves to Free, the page with the most leads stays live and any other pages are unpublished, with their content and leads kept. You can choose a different page to be the live one, or upgrade again and republish the rest. A custom domain stops routing until you're back on Pro, and lead and analytics history older than 30 days is not kept on the Free plan.
Gatedleads Pro is billed monthly with a 30-day money-back guarantee. Email hello@gatedleads.com within 30 days of your first Pro payment and we'll refund it in full, no reason or conditions required within that window.
Using Gatedleads
In Gatedleads, a lead magnet page can hold anything you write in the block editor (guides, checklists, case studies, swipe files) plus a PDF you upload. Visitors see a preview, then the rest of the page and the file unlock after they give their email. One gate per page, placed wherever your free preview ends.
Yes. Upload your PDF (up to 25MB) to a Gatedleads lead magnet page, on any plan. Visitors see a preview of what is inside, and the file unlocks after they give their email. The download link is only handed out once they sign up, so the file never sits on an open URL.
No. Gatedleads only sends a visitor's browser the free preview. The locked part of the page stays on our server and is sent only after the visitor submits the form, so it is not hidden in the page code waiting to be found. A PDF works the same way, with its download link handed out only after sign-up.
No. Once a visitor unlocks a Gatedleads page, their browser keeps that access for a year from their last visit, so they can come back and read the whole page without filling in the form again. If they clear their browser data or switch device, they enter their email once more.
No. Search engines see what any first-time visitor sees, which is the free preview, so that is the part of a Gatedleads page that can rank. The locked content is never sent until someone signs up. If you would rather the page did not appear in search at all, each page has a setting to hide it from search engines.
Gatedleads runs on a server in the United Kingdom, with the database and backups in that same UK environment. For the leads your pages collect, you are the data controller and Gatedleads acts as your data processor, as set out in the privacy policy. You can export or delete leads at any time, Free plan history older than 30 days is deleted automatically, optional double opt-in confirms each email address, and anyone who signed up can ask for their details to be removed through the request form at gatedleads.com/forget.
No. Point one CNAME record at Gatedleads from wherever you manage your domain, and the HTTPS certificate is issued automatically the first time the page is visited. No server, no manual SSL setup.
Not entirely. Gatedleads is built specifically for gated content pages, not general landing pages of every kind. If the job is turning a guide, checklist, or report into a lead-capturing page, it does that one thing well without the extra setup a full page builder needs.
Lead magnet basics
A lead magnet is something valuable you give away, like a guide, checklist, or template, in exchange for a visitor's contact details. Gatedleads turns any lead magnet into a page with the gate and sign-up form already built in.
Gated content is a page, guide, or resource that visitors can only fully access after taking an action, usually entering their email. Gatedleads lets you gate part of a page so a visitor sees enough to know it's worth their email before the rest unlocks.
Ungated content is open to anyone with the link. Gated content shows a preview and asks for an email before the rest unlocks, which is what Gatedleads is built for.
Ready when you are
Turn your guides, reports, checklists and playbooks into lead magnets that capture emails.
Build your first lead magnetFree plan. No card needed.
- Set up in minutes
- 30-day money-back guarantee on Pro